Huawei has scheduled a high-profile product launch event on September 10 at 2:30 p.m. Beijing time, aiming to make headlines just hours after Apple’s anticipated iPhone 16 announcement.
Strategic Timing
The event, set to begin in the late evening of September 9 on the U.S. West Coast, follows Apple’s iPhone 16 reveal, which is expected to take place in the morning under the tagline “It’s Glowtime.”
Anticipated Launch Details
While Huawei has not disclosed specifics about the product, Richard Yu, head of Huawei’s consumer and automotive technology division, has hinted at an “epoch-making” innovation. Yu described the upcoming launch as a product that others have envisioned but not yet realized, emphasizing significant investment and breakthrough achievements.
Huawei’s Resurgence
Huawei, once a global leader in the smartphone market, faced substantial setbacks due to U.S. sanctions that restricted access to advanced semiconductors. Despite these challenges, Huawei recently released a phone featuring an advanced chip and continued its momentum with another new model this year.
Market Impact
Huawei’s comeback has notably impacted Apple’s position in China, where the U.S. tech giant fell out of the top five smartphone vendors in the second quarter. Meanwhile, Huawei saw a 41% increase in smartphone shipments in China year-over-year, making it the fastest-growing brand among the top five.
